WHO WE ARE.
Aileron is a virtual, full-service marketing communications agency specializing in digital, social and print solutions—the media gamut. We have deep-rooted expertise and experience in solving multi-channel B2B challenges for Fortune 500/100 national and global companies.
WHY WE’RE AILERON.
We knew you’d ask. Our team pilot is, well, an actual pilot, and he liked the sound and sense of Aileron. Literally, it identifies the piece of a plane that controls roll and bank—turns, essentially. The Wright bros referred to it as the key to “aerial locomotion” and as airborne “rudders.” Figuratively, Aileron means we make sure your communications fly straight to your objectives, turn as your markets turn, and land perfectly in line with your audiences and expectations. In short, we give your messaging flight—in bold, powerful, creative ways.
GOING VIRTUAL.
Simply, our talent doesn’t endure a traditional workplace…unless it’s their kitchen table, home office or neighborhood coffee shop. Creative minds don’t flourish in confining cubes or under bossy overseers. All they need is a stimulating environment and the tools to communicate and stay connected, which they have and do.
If we need a Ping-Pong table or pinball machine to show you how cool we are, we’ll meet at Can Can Wonderland. Chat apps, video conferencing, smart phones and other communication tools make daily, instant connectivity easy. For face-to-face downloads, presentations or brainstorming sessions, we’re happy to meet at your office or conference room.
We’ll bring donuts, even gluten-free if you’d prefer.
Breaking The Mold
• We match our strategic and creative teams and strengths to your needs, not our individual workloads.
• Our agency-without-walls model means our remote contributors enjoy a more perfect life/work balance, making them happier, more productive and better creative partners for you.
Our Market Experience
Whatever markets you compete in or communications challenges you face, chances are we’ve been there, successfully done that. Our rich portfolio is full of high-flying projects and campaigns in practically all B2B markets, including:
• Education • Services
• Manufacturing • Non-profit
• Technology • Retail
• Healthcare • Restaurant
• Energy / Power • Home / DIY
You tell us yours, and we’ll show you ours — our solid portfolio and case studies matched to your similar markets, messaging and audiences.
CAPABILITIES
Strategy.
• Brand positioning and identity
• Marketing communications planning
• Message mapping
• Research
• Audience segmentation & personas
• Product launches: naming, planning and campaign development
DIGITAL.
• Video – long and short form
• Email marketing
• SEO/SEM/analytics
• Interactive sales tools
• Online advertising, banner ads
• Targeted content
• Social media (planning, content, management)
• Web design / content
PRINT.
• Sales collateral
• Advertising
• Trade show booth design & graphics
• Packaging
• Promotions
• Retail POP
• Direct marketing
• Infographics
CAPTAINCY
BRAD MOORE, CHIEF CUSTOMER OFFICER
Brad’s our founder and boss, and his pedigree is why. In the biz since 1982, he’s been an agency account services director, president and owner before starting Aileron, where he now leads the way in our virtual space.